The 67th PGA Merchandise Show, the industry’s annual ‘Major of Golf Business’, came to a close welcomed nearly 40,000 golf industry professionals from all 50 US States and 80 countries.
The 2020 edition delivered exciting product and industry announcements that energised the industry for the New Year. PGA Professionals and buyers uncovered the newest products, trends and technology from more than 1,000 exhibiting golf companies and brands.
This included more than 250 companies new to the PGA Show, creating the world’s largest business-to-business golf event, within one million square feet of interactive exhibit, demonstration and meeting space of the Orange County Convention Centre (OCCC) West Concourse Exhibit Hall.
As the world’s largest gathering of PGA Professionals, the 2020 PGA Merchandise Show attracted more than 7,800 PGA Professionals, an increase of five per cent over 2019. The top five countries (outside of US) represented in attendance were Canada, United Kingdom, Korea, Japan and China. The top five US States represented in attendance were Florida, California, New York, Georgia and North Carolina.
The 2020 PGA Show was marked by significant industry announcements and product introductions, including Titleist’s new T400 irons and TS1 driver; Cobra’s Speedzone woods and irons, Callaway’s MAVRIK driver, PING’s G710 irons, Mizuno’s ST200 metalwoods, XXIO’s Eleven drivers; Bridgestone’s new Tour B line of golf balls and the new Tour Edge EXS 220 line.
Golf lifestyle apparel and accessories were also well represented. The newest fashions for the upcoming season featured plenty of prints – abstract, floral, geometric, conversational or graphic – in the majority of lines, with each company offering something unique to its brand DNA. More than a dozen companies showcased their newest collections in front of a standing-room only audience during a live Fashion Show, presented by Polartec on the PGA Show Floor in the Apparel Hall Fashion Lounge.
Golf cars, simulators, GPS technology and gear accessories were abundant in the Facility Solutions Hall of the PGA Show Floor, with leading brands participating, including Club Car, an Executive Member of the Asian Golf Industry Federation.
In all, hundreds of thousands of products and services were showcased within nearly 10 miles of Show aisles.
“The 67th PGA Merchandise Show kicked off 2020 with an exciting showcase of the latest golf innovations and merchandising strategies for the year ahead. In addition to making important purchase decisions for the new season, PGA Professionals and buyers connected face-to-face to foster business relationships that will help to grow the business of the game moving forward,” said PGA Merchandise Show Event Vice President Marc Simon.
“The PGA Merchandise Show brings the global golf industry together each year to drive forward our careers, our businesses and the health of the sport,” said Suzy Whaley, President of the PGA of America. “We thrive off the energy at the PGA Show, as we collectively learn about golf’s newest innovations, share best practices and connect as a community in the game.”