Troon’s International Golf Travel Market Tale of Success

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Troon enjoyed ‘a hugely successful’ 2018 International Golf Travel Market (IGTM), with Troon International presiding over 425 meetings at the event.

“The volume of meetings highlights the scale and influence of Troon’s international division, as well as its ability to forge new, and develop existing, relationships with tour operators all over the world to the benefit of its partner properties,” said a Troon spokesperson.

With operations in more than 20 countries, Troon International has extensive golf tourism knowledge in its field. Its ability to connect tour operator and destination management companies to its facilities proves beneficial to all involved parties to drive footfall and maximise revenues.

IGTM continues to provide a unique platform to further develop those relationships, with Troon properties from the United Kingdom, Greece, Cyprus, Spain, Czech Republic, Norway and the UAE all benefitting from the event in 2018.

“The International Golf Travel Market presents an excellent opportunity to work alongside our properties to meet with both existing and new tour operator partners to showcase some of the world’s best golfing destinations,” said Angus Watson, Sales and Marketing Manager, Troon International, an Executive Member of the Asian Golf Industry Federation.

He added: “We have a proven track record of building these relationships to increase the visibility amongst dedicated golfing audiences and drive new business to the properties and venues within the Troon International golf portfolio.”

Troon’s International Division works collaboratively with key operators to develop marketing campaigns across broadcast, digital, social and off-line platform offerings, as well as packages to meet the specific and diverse needs of the international tourism market.

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